How Much Does NCAA Tourney Success Help Admissions? #pcbb

It has been known as the “Flutie Effect” since 1984 but it may now be known as the #DunkCity effect. Florida Gulf Coast has seen a 35.4% increase in year-over-year applications for admission since their improbable and high flying run to the Sweet 16 in March 2013. A recent research paper from April 2013 entitled The Dynamic Advertising Effect of Collegiate Athletics by Doug J. Chung, an Assistant Professor of Business Administration at the Harvard Business School, indicates that on-field success, especially on the biggest stages, can increase the ability of a school to be more selective in their acceptance of students which, in turn, allows the quality of admitted students to rise over time.

Chung mentions that from a period of 1983-1986, Georgetown saw a 45% increase in applications which coincided with a period where the basketball team went to the NCAA Finals 3 times (’82, ’84, ’85) and won the title once (’84). He goes on to say “the primary form of mass media advertising by academic institutions in the United States is, arguably, through its athletic programs.” Chung goes on, “overall, I find that athletic success has a significant impact on the quantity and quality of applicants that a school receives. However, I find that students with lower than average SAT scores have a stronger preference for athletic success, while students with higher SAT scores have a greater preference for academic quality…In addition, I find that when a school goes from being “mediocre” to being “great” on the football field, applications increase 17.7%, with the vast proportion of the increase coming from low-ability students. However, there is also an increase in applications from students at the highest ability level. In order to attain similar effects, a school must either decrease tuition by 3.8% or increase the quality of education by recruiting higher-quality faculty who are paid 5.1% more in the academic labor market. I also find that schools become more selective with athletic success.”

I think the last line is key. It all appears to be a numbers game at the end of the day. Despite the fact that most of the new applicants may be from the lower end of the SAT score spectrum, the total applicant pool will be increased and would allow a school like PC to become a little more selective and maybe be a bit more strategic with how they award scholarships. Fr. Shanley is keenly aware of the demographic issues that PC is facing with the number of Northeast Catholic high school graduates diminishing in the near future and he is a big believer that in order to succeed in the world of “Arms Race Academics”, PC needs to become more of a national school and they won’t be able to rely on being solely regional. He is also keenly aware of athletics as a vehicle for gaining a more broad recognition of PC and the PC brand.

PC’s overall issue, from my perspective, is that they are so heavily reliant on tuition because the endowment is so tiny, that they can be held hostage in terms of selectivity by the need to get enough full paying students through the River Ave gates each year. This situation can be even more dire in years when the economy takes a downturn and PC’s scholarship offerings (or lack thereof in most cases) pale in comparison to other, similar schools not to mention the allure of State school tuitions. The result can be a class where kids that maybe would have been on the waiting list in a normal year are granted immediate acceptance (looking at you, class of 2013) which hurts the overall stats of that incoming class which hurts PC’s rankings and ratings in the various news publications.

Having a deep and memorable NCAA tournament run like #DunkCity would certainly go a long way towards helping PC become more of a national school and maybe even help increase the academic profile and reputations of the College along the way. If anyone can do it at PC, it’s Ed Cooley.

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#pcbb Weekly Recruiting Update 1/24/14

This will be a weekly post updating the status of Cooley and Co’s efforts on the recruiting trail. Here goes for this week:

During Ed Cooley’s radio show last night he mentioned that PC’s coaches have been all over the world and the country “actively recruiting a couple more guards”and they are competing with a lot of teams for “3 of the best guards in the country.”

2014 Targets

JaQuan Lyle – PC is still recruiting Lyle. I personally would not take the chance that Lyle isn’t eligible next year and pulls a Ledo. Cooley and staff must believe the risk is worth the reward. I would personally pull the trigger on…

Tarin Smith – The St. Anthony (NJ) lead guard had a solid showing at the Hoophall Classic in Springfield over the MLK weekend but left Massachusetts without contact or an offer from PC. He seemingly would commit upon receiving said offer but for some reason it hasn’t materialized as of yet. He seems like the perfect player to come in for 2014 and provide some depth at the Friars least deep position. He also isn’t such a big time recruit that it might scare away a highly rated PG in 2015 or 2016. This seems like a no brainer to me. Hopefully there is some more news at next week’s recruiting update.

One of the top remaining point guard prospects in the class of 2014 has to be Tarin Smith of Jersey City (N.J.) St. Anthony. His team faltered late against Fairfax (Va.) Paul VI, but Smith had some very nice moments while scoring a team high 16 points and dishing out three assists. Smith is a solid 6-foot-1 floor general with good speed and the ability to make shots and get to the rim. His handle is a little loose at times, but he is a pretty good competitor and is a bubble high major prospect.

http://basketballrecruiting.rivals.com/content.asp?CID=1600220

Austin Tilghman – Tilghman is a former HS and current AAU teammate of PC signee Ben Bentil. He’s 6’1 and 205 lbs and also has a few offers to play football at the next level but he has recently started to get some more interest from some high majors like PC, Temple and St. Joe’s.  He has said basketball is his first love. I’ve only seen a little bit of video and was not very impressed but PC is obviously very thin at this position. Apparently Tilghman has a good basketball IQ and is a strong PG.

Devonte Graham – Still no word on his release from App State but he continues to garner more and more praise the more people see him play.

Mar’Qywell Jackson – 6’5 SG/Wing from Detroit who also has offers from Providence, Iowa State, Rhode Island, UTEP and others.

“I’m just looking for a school that’s the best for me,” he said. “I want them to have a good basketball program and coaching will be a factor. I just want to go somewhere that will develop me as a player.”

2015 News

PC went full staff for Donovan Mitchell this weekend as it has become more and more obvious that Cooley and staff are making Mitchell their #1 priority for 2015. I hope he appreciates their efforts more than Jakarr Sampson(St. John’s) and Abdul-Malik Abu (NC State).

#pcbb Links of the Day 1/24/14

General News

Recruiting News

#FriarTBT

#pcbb has to give credit to @ProvFullctBrdrm for this hashtag and the below pictures. Every Thursday I’ll post some #FriarTBT posts here. Feel free to use this hashtag for your own tweets and instagrams each and every Thursday.

In honor of the three former PC players being honored on Saturday:

#pcbb Links of the Day 1/23/14

General News:

Check out this great piece from GoLocal Prov on PC’s recruiting efforts 

Here is the first Friars All Access with the #7 ranked PC Men’s Ice Hockey team 

Friar Starting Five from Friarbasketball.com

Reminder:

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