Providence Athletics Extends Multimedia Rights Deal with Learfield

Providence College announced a 10-year extension of their contract with Learfield. The company has been Providence Athletics’ exclusive multimedia rights holder since their acquisition of Nelligan Sports Marketing in February 2014. Bob Driscoll, Providence’s Athletics Director, made the announcement.

“We are excited that we will be continuing our partnership with Learfield,” Driscoll said.  “We believe that Learfield is the industry leader.  Learfield plays an integral role in helping us to generate additional funds to support our student-athletes as they strive for success.”

Learfield has a dedicated team housed under the Providence Friars Sports Properties brand and they manage interactions with any business or other entity that wants to have a relationship with Providence Athletics, whether via TV, web, radio or other avenue.

“We are pleased to extend our relationship with Providence College,” said Greg Brown, Learfield CEO. “Director of Athletics Bob Driscoll and his team are tremendous partners. Our ongoing strategic collaboration serves as a catalyst as Providence Friars Sports Properties continues its work developing creative marketing solutions for sponsors to connect to the Friar brand.”

The deal extends through the 2025-26 athletic season. Learfield also has partnerships with four other schools in the Big East: Butler, Marquette, Seton Hall and Xavier. The company, which has been active in this industry for more than 40 years, manages multimedia rights and sponsorship initiatives for 120 collegiate properties nationwide.

Terms of the deal were not released. VCU, a school on a similar athletic scale to Providence with no FCS football, signed  a 10-year deal in June of 2015 worth $20 million to the Richmond school.

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